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YOKUU BLOG
Why you sneeze more in spring... and why cleani...
You vacuumed. You washed the sheets. You took your allergy pill. And you're STILL waking up with a stuffed nose and itchy eyes! Here's the thing: most of those things...
Why you sneeze more in spring... and why cleani...
You vacuumed. You washed the sheets. You took your allergy pill. And you're STILL waking up with a stuffed nose and itchy eyes! Here's the thing: most of those things...
The YOKUU Manifesto
We believe modern society has got it wrong. Somewhere along the way, we started scrubbing, spraying and sterilizing the life out of our homes. We declared the war on bacteria,...
The YOKUU Manifesto
We believe modern society has got it wrong. Somewhere along the way, we started scrubbing, spraying and sterilizing the life out of our homes. We declared the war on bacteria,...
Open Letter: Stop the Misleading “Kills 99.9%” ...
Dear regulators, policymakers, and responsible authorities, In 2024, the Poison Control Centres of Belgium and the Netherlands registered a combined total of 7,718 incidents concerning household cleaning products. Additionally, there...
Open Letter: Stop the Misleading “Kills 99.9%” ...
Dear regulators, policymakers, and responsible authorities, In 2024, the Poison Control Centres of Belgium and the Netherlands registered a combined total of 7,718 incidents concerning household cleaning products. Additionally, there...
Why the “Kills 99.9%” Claim is Actually Harmful
Here is why the obsession with "killing 99.9%" is actually unwanted and harmful.
Why the “Kills 99.9%” Claim is Actually Harmful
Here is why the obsession with "killing 99.9%" is actually unwanted and harmful.
The “Kills 99.9%” claim on cleaning products? H...
The marketing claim isn't just an exaggeration, it’s fundamentally misleading. Here’s the science behind why.
The “Kills 99.9%” claim on cleaning products? H...
The marketing claim isn't just an exaggeration, it’s fundamentally misleading. Here’s the science behind why.
PVA in Laundry Sheets - what's true (and what i...
There’s been a lot of discussion around PVA in laundry sheets recently. Understandable, because there’s a huge amount of information out there, and not all of it is clear or...
PVA in Laundry Sheets - what's true (and what i...
There’s been a lot of discussion around PVA in laundry sheets recently. Understandable, because there’s a huge amount of information out there, and not all of it is clear or...
WHAT CERTIFICATIONS DOES YOKUU HAVE?
At YOKUU, we believe cleaning should be gentle on your home, your health, and the planet - with 1 billion cleaning helpers in every product. We know we’re not perfect...
WHAT CERTIFICATIONS DOES YOKUU HAVE?
At YOKUU, we believe cleaning should be gentle on your home, your health, and the planet - with 1 billion cleaning helpers in every product. We know we’re not perfect...
ASK JORIS: WHAT DO THE BACTERIA IN THE LAUNDRY ...
Last Friday, during our first ever Ask YOKUU on Instagram, someone asked:“What do the bacteria in the laundry strips actually do for odour?” To answer that, we need to start...
ASK JORIS: WHAT DO THE BACTERIA IN THE LAUNDRY ...
Last Friday, during our first ever Ask YOKUU on Instagram, someone asked:“What do the bacteria in the laundry strips actually do for odour?” To answer that, we need to start...
YOKUU'S CARPET MICROBIOME STUDY
As a bioengineer, Joris (founder of YOKUU), runs his own lab studies to discover how exactly bacteria can improve the health of our homes. In this particular study, from late...
YOKUU'S CARPET MICROBIOME STUDY
As a bioengineer, Joris (founder of YOKUU), runs his own lab studies to discover how exactly bacteria can improve the health of our homes. In this particular study, from late...
Why your laundry still smells (and how to fix i...
You wash your clothes. You dry them. But they still smell kind of… off? That lingering odour actually has a name: permastink. And no, it’s not your fault.
Why your laundry still smells (and how to fix i...
You wash your clothes. You dry them. But they still smell kind of… off? That lingering odour actually has a name: permastink. And no, it’s not your fault.
